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Content Development refers to the creation of instructional materials, such as e-learning modules, videos, and presentations, that help individuals learn and develop new skills.
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Energetic community developer and sexual violence educator.
Proactive Project Manager for eLearning & Training
Expert HR & Org Development Pro, DEI & Engagement Specialist
Expert eLearning developer and animator with vast corporate experience.
Creative eLearning Designer & Innovative Course Developer
Expert eTrainer with 20+ years in L&D and John Maxwell certification.
When it comes to training, content development is one of the most critical skills to possess. It involves creating and organizing training materials that are effective, engaging, and designed to meet the needs of the target audience. Content development is not limited to a particular industry or niche. It is a skill that is required in every type of training, including eLearning, instructor-led training, and blended learning.
Content development refers to the process of creating and managing training materials that are used to impart knowledge and skills to learners. This process includes planning, researching, writing, editing, and publishing training materials. The goal of content development is to create training materials that are effective, engaging, and designed to meet the needs of the target audience.
Effective training is critical to the success of any organization. Without proper training, employees may not have the skills and knowledge needed to perform their jobs effectively. This can lead to decreased productivity, low employee morale, and increased employee turnover. Content development ensures that training materials are designed to meet the needs of the target audience, making training more effective and engaging. It also helps ensure that training is consistent across the organization, reducing the risk of knowledge gaps and inconsistencies.
Content developers are responsible for creating a wide range of training materials, including:
Training needs and deliverables will vary depending on the organization and the industry. For example, a retail organization may need content developers to create training materials for new employees on customer service, point-of-sale systems, and inventory management. A healthcare organization may need content developers to create training materials on patient care, medical terminology, and HIPAA regulations.
There are various types of contractors and freelancers who specialize in content development, including:
When hiring a contractor or freelancer with expertise in content development, it is essential to ensure that they have experience in your industry and can create training materials that meet the needs of your organization.
When hiring for content development training contractor needs, consider the following:
Companies need the content development skillset to ensure that their employees have the knowledge and skills needed to perform their jobs effectively. Effective training can increase productivity, improve employee morale, and reduce employee turnover. Content development is also essential for compliance training, ensuring that employees are aware of company policies and regulations.
If companies do not have the content development skillset, they may struggle to create effective training materials. This can lead to decreased productivity, low employee morale, and increased employee turnover. It can also result in knowledge gaps and inconsistencies, which can lead to errors and mistakes.
Content development is a critical skill for training, and it is essential to hire a contractor or freelancer with the expertise needed to create effective training materials. By considering experience, portfolio, communication, and budget, you can ensure that you hire the right contractor or freelancer for your organization's needs.
“I used Learnexus because I knew they could deliver what I needed…someone who had a robust portfolio and someone who specialized in producing massive, open online education courses.” Georgianna, PhD
Read the full storyProject:Develop Massive Online Open Course (MOOC)
“We had conversations with probably four or five [Learnexus freelancers], then narrowed our choice down to our top candidate. All of them had experience. That's a good problem to have when you’re presented with an abundance of the skillset.” Tate, Transformation and Enablement Manager
Read the full storyProject:Transform Cross-functional Content Management Hub
Scale your training team and hire L&D freelancers experienced in Content Development on Learnexus, the One Stop Shop for Training.
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