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Territory Management Training helps sales teams maximize their success by teaching them how to effectively manage their assigned territories.

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Tasha Strategic Instructional Designer

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    Tech-savvy Learning & Development leader with 15 years' experience.

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Creating an Effective Territory Management Training Program: Everything you Need to Know

When dealing with sales, having effective "Territory Management Training" can be a game changer for your business. In this post, we'll help you understand the basics of Territory Management Training, the common deliverables you should expect, the industries that need it, the most relevant training roles, and how to hire the right person to build and deliver this type of training. We'll also discuss why companies must do Territory Management Training effectively and the consequences of not doing it right.

What is Territory Management Training?

Territory Management Training is a subset of Sales Training that focuses on helping sales professionals manage their assigned territories effectively. It teaches them how to divide their territories into smaller segments, prioritize their time, and allocate resources to maximize sales potential. This type of training can make the difference between a well-organized and productive sales team and one that struggles to meet its targets.

Common Training Deliverables

When you invest in Territory Management Training, you can expect to receive:

  • Customized training programs tailored to your company's needs and goals
  • Interactive workshops and hands-on exercises
  • Access to training materials, such as workbooks and presentations
  • Post-training support and coaching

Industries That Require Territory Management Training

Some of the industries that commonly require Territory Management Training include:

  • Pharmaceuticals
  • Consumer goods
  • Technology
  • Financial services
  • Manufacturing

Relevant Training Roles

Training roles relevant to Territory Management Training include:

  • Corporate trainers
  • Sales coaches
  • Instructional designers
  • Training consultants

How to Hire for Territory Management Training Roles

When hiring for Territory Management Training roles, consider the following steps:

  1. Define the role and responsibilities clearly and outline the required skills and experience.
  2. Use job boards and professional networks to advertise the role.
  3. Consider using a freelance marketplace, like Learnexus, to find experienced trainers in the Learning & Development field.
  4. Screen candidates based on their experience, qualifications, and past projects.
  5. Interview promising candidates and ask for examples of their work or testimonials from past clients.
  6. Choose the candidate that best aligns with your company's culture and goals.

Building and Delivering Effective Territory Management Training

To build and deliver effective Territory Management Training, follow these steps:

  1. Conduct a needs analysis to identify gaps in your sales team's knowledge and skills.
  2. Develop clear, actionable learning objectives for the training program.
  3. Select the appropriate training methods and materials, which may include workshops, webinars, or e-learning modules.
  4. Create engaging, interactive activities to reinforce the key concepts and encourage application of new skills.
  5. Monitor the training's effectiveness through assessments and feedback, and make adjustments as needed.

Why Companies Must Do Territory Management Training Effectively

Effective Territory Management Training is crucial for companies because it helps sales teams:

  • Increase revenue by optimizing their territory management strategies
  • Improve customer relationships and ensure consistent communication
  • Reduce turnover by providing ongoing support and coaching
  • Stay ahead of the competition by adapting to changes in the market

Consequences of Ineffective Territory Management Training

If Territory Management Training is not done effectively, companies may face:

  • Decreased sales and revenue
  • Wasted resources on inefficient territory management efforts
  • Increased employee turnover due to frustration and lack of support
  • Difficulty adjusting to market changes, putting the company at a competitive disadvantage

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Don’t just take our word for it...

  • “I used Learnexus because I knew they could deliver what I needed…someone who had a robust portfolio and someone who specialized in producing massive, open online education courses.” Georgianna, PhD

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