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Product Knowledge Training helps sales teams gain a better understanding of the products they are selling.

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Tommy I design story-based eLearning courses

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    Expert e-learning professional with a passion for innovation.

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    Proactive Project Manager for eLearning & Training

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    Experienced Instructional Designer & Writing Tutor

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    Expert in curriculum development and online learning.

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    Experienced eLearning designer & mentor with global reach.

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    Expert comms coach & instructional designer.

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Creating an Effective Product Knowledge Training Program: Everything you Need to Know

Product Knowledge Training is an essential component of sales training that helps sales teams develop a deep understanding of the products they are selling. With this knowledge, they can confidently engage with potential customers and provide valuable information about product features, benefits, and use cases. In this article, we'll explore common training deliverables, industries that require Product Knowledge Training, relevant training roles, how to hire for these roles, and best practices for building and delivering effective Product Knowledge Training.

FAQ on Product Knowledge Training

What are the common training deliverables for Product Knowledge Training?

Training deliverables for Product Knowledge Training may include interactive eLearning modules, product demos, hands-on workshops, simulations, and assessments. These materials can be tailored to meet the specific needs of each industry and audience, ensuring that learners have access to the most relevant and engaging content.

Which industries require Product Knowledge Training?

Product Knowledge Training is essential in industries such as technology, healthcare, retail, and manufacturing, where products and services are complex and constantly evolving. For example, a software company may require Product Knowledge Training to help its sales team understand the nuances of a new product release or update. Similarly, a medical device manufacturer may need Product Knowledge Training to ensure that its sales team can effectively communicate the benefits and applications of a new medical device.

What training roles are most relevant to Product Knowledge Training?

Roles relevant to Product Knowledge Training include training managers, instructional designers, eLearning developers, and subject matter experts (SMEs). These professionals collaborate to create engaging and effective training materials that help sales teams understand and communicate the value of their products.

How can I hire for Product Knowledge Training roles?

When hiring for Product Knowledge Training roles, look for candidates with experience in designing and delivering training programs, as well as those with a background in sales and strong product knowledge. You can also consider hiring freelancers from a marketplace like Learnexus, which specializes in connecting businesses with Learning & Development professionals.

What are the best practices for building and delivering effective Product Knowledge Training?

1. Align training objectives with business goals: Ensure that your Product Knowledge Training program aligns with your company's overall sales objectives and supports the needs of your sales team.
2. Customize the training content: Tailor the content to meet the specific needs of your target audience and industry.
3. Make it interactive and engaging: Include hands-on activities, simulations, and real-world examples to help learners retain and apply the information.
4. Encourage collaboration and peer learning: Foster a learning environment where sales team members can share their experiences and learn from one another.
5. Continuously update the training materials: Keep the training content up-to-date with the latest product developments and industry trends.

Why is effective Product Knowledge Training important, and what happens when it's not done well?

Effective Product Knowledge Training enables sales teams to communicate the value of their products, address customer concerns, and build trust with potential buyers. When Product Knowledge Training is not done effectively, sales teams may struggle to understand and promote their products, leading to lost sales opportunities and reduced customer satisfaction.


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