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A Copywriter is a professional writer who creates content to help Learning & Development professionals communicate their message effectively.

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    Proactive Project Manager for eLearning & Training

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    Expert HR & Org Development Pro, DEI & Engagement Specialist

  • Learnexus


    Passionate training solution expert with multimedia background.

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    Experienced HR and Diversity Pro, MBA Candidate.

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    Expert in talent development & linguistics.

  • Learnexus


    Licensed attorney & trainer improving org efficiency.

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How to Hire Top Freelancers for Copywriter Roles: Everything you Need to Know

If you're looking to build a high-performing team for your organization, you'll need to consider hiring a Copywriter. This is a specialist role that requires a great deal of attention to detail, creativity, and an excellent understanding of language. In this article, we'll discuss the benefits of hiring a freelance Copywriter and why you need this role within your organization.

What is a Copywriter?

A Copywriter is a professional who specializes in writing and editing text that is used for advertising and promotional materials. They create content that persuades customers to take action, such as purchasing a product or signing up for a service. Copywriters work on a variety of materials, including product descriptions, websites, email campaigns, social media posts, and much more.

Common Types of Training Deliverables

Copywriters need to be able to produce a wide range of content. Here are some of the most common types of training deliverables:

  • Product descriptions
  • Website copy
  • Email campaigns
  • Social media posts
  • Marketing materials
  • Whitepapers and case studies
  • Video scripts

Common Needs

If you're hiring a freelance Copywriter, you need to make sure that you have a clear understanding of your project needs. Here are some of the most common needs that you'll need to consider:

  • Target audience
  • Project timeline
  • Budget constraints
  • Brand voice and style
  • Project scope

Common Tools and Training Formats

Copywriters need a variety of tools to be able to do their job effectively. Here are some of the most common tools and training formats:

  • Copywriting software
  • Style guide training
  • Creative writing courses
  • Marketing training
  • Web design courses
  • Social media training
  • Google Analytics training

How to Hire Strong Copywriter Freelancers

If you're looking to hire a freelance Copywriter, here are some tips to help you find the right professional for your project:

  • Search for professionals on freelancer marketplaces and other platforms
  • Read reviews from other clients to find top performers
  • Assess their portfolio and previous work experience
  • Interview top candidates to assess their communication skills
  • Discuss project requirements and get a clear understanding of their approach

Common Missteps

Here are some common missteps to avoid when hiring a Copywriter:

  • Not having a clear understanding of your project needs
  • Not providing adequate feedback during the project
  • Not setting clear expectations
  • Not providing a budget that can accommodate the level of expertise required
  • Not agreeing on a timeline

Why Companies Need Copywriter Employees

Companies need Copywriter employees to help them create compelling content that can attract new customers and keep existing ones engaged. Without a Copywriter, a company risks losing out on business opportunities and falling behind competitors. A Copywriter can help a company build a strong brand image, craft effective marketing campaigns, and communicate its value proposition to potential customers.

What Happens if Companies Don't Have a Copywriter?

If a company doesn't have a Copywriter, it may struggle to produce high-quality content that resonates with its target audience. This could result in lower engagement rates, fewer leads, and lower conversion rates. A company may also struggle to maintain a consistent brand image, leading to confusion among customers.

The Benefits of Hiring a Freelance Copywriter vs Full-time Employee

There are several benefits of hiring a freelance Copywriter over a full-time employee:

  • Cost-effectiveness - You only pay for the work that is done, rather than having to pay a salary and benefits to a full-time employee
  • Flexibility - You can hire a freelance Copywriter for a specific project and then move on to another freelancer once the project is complete
  • Expertise - Freelance Copywriters often have a wide range of experience and can provide fresh perspectives and new ideas for your project
  • Scalability - You can hire multiple freelancers for different projects, depending on your business needs

Overall, hiring a freelance Copywriter is a great way to get access to top talent without having to commit to a full-time employee. By understanding your project needs and finding the right professional for the job, you can create compelling content that drives business results.


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Don’t just take our word for it...

  • “I used Learnexus because I knew they could deliver what I needed…someone who had a robust portfolio and someone who specialized in producing massive, open online education courses.” Georgianna, PhD

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  • “We had conversations with probably four or five [Learnexus freelancers], then narrowed our choice down to our top candidate. All of them had experience. That's a good problem to have when you’re presented with an abundance of the skillset.” Tate, Transformation and Enablement Manager

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