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Multimedia & Graphics refers to visual training materials that use a combination of text, images, audio, and video to create engaging and interactive learning experiences.

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Tasha Strategic Instructional Designer

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    Tech-savvy Learning & Development leader with 15 years' experience.

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    Expert comms coach & instructional designer.

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    Passionate Instructional Designer with vast L&D skills.

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    Expert eLearning developer and animator with vast corporate experience.

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How to Hire Freelancers with Expertise in Multimedia & Graphics

If you're looking to create effective training materials, multimedia and graphics are essential components that are often overlooked. Multimedia refers to the use of different mediums such as audio, video, and graphics to convey information, while graphics refer specifically to visual elements such as images and charts. In this FAQ section, we'll explore the basics of multimedia and graphics in training, common training topics that require these elements, and how to hire freelancers with expertise in multimedia and graphics.

Why Companies Need Multimedia & Graphics in Training

There are several reasons why multimedia and graphics are important in training:

  • Increased engagement: Multimedia and graphics help break up text-heavy training materials and make them more visually appealing and engaging for learners.
  • Better retention: People tend to remember visual information better than text alone, so incorporating multimedia and graphics can help learners retain information more effectively.
  • Improved understanding: Complex concepts can be better explained through visual aids such as graphics and diagrams.

Common Training Topics that Require Multimedia & Graphics

Here are some common topics that require multimedia and graphics in training:

  • Product training: Multimedia and graphics can be used to showcase the features and benefits of a product, making it easier for sales teams to understand and sell effectively.
  • Compliance training: Dry compliance training can be made more engaging with the use of multimedia and graphics.
  • Soft skills training: Soft skills such as communication and leadership can be better taught through the use of realistic scenarios and engaging visual aids.

Types of Freelancers Needed for Multimedia & Graphics

If your company needs to create training materials with multimedia and graphics elements, you may need to hire freelancers with specialized skills. Here are some types of freelancers you may need:

  • Graphic designers: Graphic designers specialize in creating visual elements such as infographics and charts.
  • Multimedia designers: Multimedia designers create dynamic multimedia elements such as videos and animations.
  • Illustrators: Illustrators specialize in creating hand-drawn or digital illustrations to accompany training materials.

How to Hire Freelancers with Expertise in Multimedia & Graphics

When hiring freelancers with expertise in multimedia and graphics, it's important to look for the following:

  • Experience: Look for freelancers with relevant experience in creating multimedia and graphics for training materials.
  • Portfolio: Review the freelancer's portfolio to ensure their style and quality aligns with your brand image.
  • Communication skills: Effective communication is crucial when working with freelancers, so be sure to assess their communication skills before hiring.

What Happens When Multimedia & Graphics are Not Done Effectively

If multimedia and graphics are not done effectively in training materials, learners may disengage, fail to retain information, or misunderstand key concepts. Poorly designed graphics or low-quality multimedia can also reflect poorly on your brand image and credibility.

By hiring freelancers with expertise in multimedia and graphics, you can ensure that your training materials are engaging, informative, and effective in achieving your training objectives.


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Don’t just take our word for it...

  • “I used Learnexus because I knew they could deliver what I needed…someone who had a robust portfolio and someone who specialized in producing massive, open online education courses.” Georgianna, PhD

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  • “We had conversations with probably four or five [Learnexus freelancers], then narrowed our choice down to our top candidate. All of them had experience. That's a good problem to have when you’re presented with an abundance of the skillset.” Tate, Transformation and Enablement Manager

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