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Learning Analytics is a method to measure and analyze the effectiveness of your training program, helping you identify areas of improvement and optimize your deliverables.

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How to Hire Freelancers with Expertise in Learning Analytics

If you're looking for ways to improve your company's training programs, you may have heard of Learning Analytics. But what is it exactly, and how can you utilize it to improve your training deliverables?

What is Learning Analytics?

Learning Analytics is the process of collecting, measuring, and analyzing data related to learning and training. This data can include anything from course completion rates to learner engagement levels, and can be used to identify areas for improvement in your training programs.

Why do Companies Need Learning Analytics?

Learning Analytics can help companies in a variety of ways, including:

  • Identifying areas for improvement in training programs
  • Measuring the effectiveness of training programs
  • Tracking learner progress and engagement
  • Improving overall training ROI

Without Learning Analytics, companies may be missing out on key opportunities to improve their training programs and ensure that their employees are receiving the best possible training.

Common Training Topics and Needs that Utilize Learning Analytics

Learning Analytics can be used in a variety of training contexts, including:

  • Compliance training
  • Skills training
  • Leadership and management training
  • Onboarding and new hire training

By utilizing Learning Analytics in these contexts, companies can ensure that their training programs are meeting the specific needs of their employees.

Types of Contractors and Freelancers for Learning Analytics

Companies looking to utilize Learning Analytics effectively may need to hire specialized contractors or freelancers. These can include:

  • Learning Analytics Specialists
  • Data Analysts
  • Training Consultants

These professionals can help companies collect and analyze data related to their training programs, and provide actionable insights for improvement.

How to Hire for Learning Analytics Needs

When hiring for Learning Analytics needs, it's important to look for candidates with the following skills:

  • Experience with data analysis and reporting
  • Strong communication and presentation skills
  • Experience with Learning Management Systems (LMS)
  • Background in instructional design or training

By assessing candidates for these skills, companies can ensure that they are hiring the right people to improve their training programs through Learning Analytics.

Executing Learning Analytics Effectively

When executing Learning Analytics, it's important to:

  • Define clear goals and metrics for success
  • Ensure that data is collected consistently and accurately
  • Use data visualization tools to make insights more meaningful
  • Communicate insights effectively to stakeholders

By following these best practices, companies can ensure that they are getting the most out of their Learning Analytics efforts.

The Consequences of Not Using Learning Analytics Effectively

Without effective Learning Analytics, companies may be missing out on opportunities to improve their training programs and provide better experiences for their employees. This can result in lower engagement levels, lower training ROI, and even higher turnover rates.

By hiring contractors and freelancers with expertise in Learning Analytics, and executing Learning Analytics effectively, companies can avoid these negative consequences and ensure that their training programs are providing maximum value to their employees.


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  • “I used Learnexus because I knew they could deliver what I needed…someone who had a robust portfolio and someone who specialized in producing massive, open online education courses.” Georgianna, PhD

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