Unlocking the Power of Video in Corporate Training: Why Video is Effective for Learning & Development

Thomas Bril
L&D Specialist
Unlocking the Power of Video in Corporate Training: Why Video is Effective for Learning & Development

Imagine a world without smartphones, streaming platforms, and YouTube. Sounds a bit dull, right? That’s because we’ve become accustomed to the power of video in our daily lives, and it’s no wonder that this same power has infiltrated the world of corporate training. In this post, we’ll explore why video is such an effective tool for training and development in the workplace.

Key Point 1: Video Appeals to Different Learning Styles

Everyone has a unique learning style, and video caters to a wide range of learners. Some people are visual learners and prefer to watch demonstrations, while others are auditory learners and benefit from listening to instructions. Video combines both of these elements into one seamless experience, making it easier for employees to retain information and apply it on the job. As one L&D professional puts it, “Video allows us to create customized content that appeals to all types of learners, increasing the overall effectiveness of our training programs.”

Key Point 2: Videos Are Easily Accessible and Time-Efficient

Unlike traditional classroom training, videos can be viewed and re-watched anywhere, anytime. This flexibility allows employees to learn at their own pace, which leads to better retention and application of the material. Plus, video training can be more time-efficient, as employees can quickly refer back to specific sections of the video as needed. A Fortune 500 L&D manager shared, “Our employees love the convenience of video, and we’ve seen a significant increase in engagement and completion rates since implementing video-based training.”

Key Point 3: Video Training Allows for Scalability and Consistency

Video training lets you create and deliver consistent, high- quality content to a large audience. Whether you have 10 or 10,000 employees, everyone receives the same message, reducing the risk of miscommunication or inconsistency. Additionally, video-based training can be easily updated and adapted as company policies and procedures evolve, ensuring that everyone stays up-to-date with the latest information.

Key Point 4: Video Enhances eLearning and Blended Learning Programs

Video is an excellent addition to eLearning and blended learning programs. It can be used to supplement text-based content, create real-life scenarios, and offer interactive experiences that keep employees engaged and motivated. One L&D professional mentioned, “Video has transformed the way we design our eLearning courses. It’s helped us create more engaging, interactive, and immersive experiences for our employees.”

Learnexus: Your One-Stop Shop for Video Training and More

At Learnexus, we understand the power of video training and how it can revolutionize your learning and development efforts. That’s why we’ve created a freelancer marketplace specifically for L&D, helping you find and hire the best talent to create customized, video-based training solutions. With Learnexus, you’ll save time, cut costs by up to 47%, and eliminate procurement issues with a single master services agreement. Discover how Learnexus can transform your corporate training experience today.