Transform Your Workforce into Brand Ambassadors with Video Brand Training

Thomas Bril
L&D Specialist
Transform Your Workforce into Brand Ambassadors with Video Brand Training

Imagine a world where your employees are deeply engaged with your brand’s essence, so much so that they become true brand ambassadors, embodying the values and principles your company stands for. Now imagine achieving this through the power of video brand training. In today’s fast-paced digital landscape, traditional training methods are quickly becoming obsolete. Video brand training offers an innovative, effective way to reinforce your brand’s identity among your workforce, ensuring that your employees not only understand your brand, but live and breathe it.

Why Video Brand Training?

It’s no secret that employees today are more visual learners, accustomed to consuming information in bite-sized chunks. Video brand training offers a dynamic and engaging medium for delivering essential brand messaging, enabling employees to become better representatives of your company’s core values. In fact, a recent study revealed that video training can increase employee engagement by a staggering 75%.

The Elements of Effective Video Brand Training

To create impactful video brand training, you’ll need to focus on three essential elements: storytelling, interactivity, and personalization.

Storytelling: How can you present your brand’s messaging in a way that truly resonates with your employees? As one generic L&D professional put it, “You need to create an emotional connection to your brand.” Through storytelling, you can achieve this by crafting a narrative around your brand’s mission and values, making your content more relatable and memorable for your employees.

Interactivity: Engaging, interactive content can help employees better absorb and retain information. By incorporating quizzes, polls, or interactive activities into your video brand training, you can provide employees with the opportunity to apply what they’ve learned, further solidifying their connection to your brand.

Personalization: Employees will be more likely to take an interest in your brand training if they feel it directly applies to their role and responsibilities. Personalize your video brand training by tailoring the content to the specific needs and interests of your audience, ensuring that each employee can see how their role contributes to the overall success of the brand.

Real-world Examples of Video Brand Training Success

Consider the case of a Fortune 500 company who implemented video brand training to better align their global workforce with the company’s core values. Through a series of interactive, emotionally engaging videos, employees were not only given a deeper understanding of the company’s mission, but were also empowered to take ownership of their role in achieving it. The result? A more unified, engaged workforce, committed to upholding the company’s brand promise.

Another example comes from a large multinational corporation that made the switch to video brand training to help employees understand and embrace the company’s commitment to sustainability. Through a series of customized, interactive videos, employees learned about the company’s sustainability initiatives and how their individual efforts could make a difference. The outcome? A workforce that is more environmentally conscious and motivated to contribute to the company’s long-term sustainability goals.

How Learnexus Can Help

As the leading freelancer marketplace for Learning & Development, Learnexus is uniquely positioned to help you develop and implement a video brand training strategy that will engage your employees and transform them into true brand ambassadors. By partnering with Learnexus, you’ll gain access to a pool of highly specialized L&D professionals who are experts in creating compelling video content, and you’ll experience a 47% cost saving, saving time and eliminating procurement issues with a single master services agreement. Don’t let your brand’s essence be lost in translation; harness the power of video brand training with Learnexus today.