How to Hire Freelancers for Your Sales Training Needs
If you're in sales, you know that training is essential to success. Whether you're a sales manager or a salesperson, you need to stay up-to-date with the latest techniques and strategies to maximize your performance. But what if you don't have the time or resources to develop training in-house? That's where hiring a freelancer comes in. In this post, we'll explore the benefits of hiring a freelancer for your sales training needs and answer some common questions about the types of training available.
What are the most common types of training needs for the sales audience?
The sales audience has a variety of training needs, but some of the most common include:
Product training: This type of training teaches salespeople about the products they're selling, including features, benefits, and use cases. For example, a freelancer might create a product training course that teaches salespeople how to position a new software product to potential customers.
Sales techniques: Sales techniques training covers a range of topics, from effective communication to objection handling. Freelancers might create sales techniques training that covers topics like active listening and empathy in sales.
Industry-specific training: Depending on the industry you're in, you may need training that's specific to your field. For example, a freelancer could create training on the latest compliance regulations in the financial services industry.
What are the most common types of training deliverables?
When you hire a freelancer for your sales training needs, you can expect a range of deliverables. Some of the most common include:
Online courses: Freelancers can create online courses that your sales team can access from anywhere. These courses might include video lectures, interactive quizzes, and downloadable resources.
Training manuals: If you prefer a more traditional approach, a freelancer might create a training manual that covers the material in-depth. This could include case studies, exercises, and other interactive elements.
Live training sessions: If you prefer an in-person approach, you can hire a freelancer to deliver live training sessions to your team. These sessions could be held on-site or remotely.
What are the most common types of training topics for sales?
There are countless training topics that could be relevant to your sales team, but some of the most common include:
Product knowledge: As we mentioned earlier, product knowledge is essential for salespeople. A freelancer could create a product training course that covers everything your team needs to know about your products.
Sales techniques: Sales techniques cover a broad range of topics, from communication skills to negotiation tactics. A freelancer could create a sales techniques course that covers the strategies your team needs to close more deals.
Leadership: If you're a sales manager, leadership training could be beneficial to help you motivate your team and drive results. Freelancers could create leadership training programs that cover topics like goal setting, performance management, and coaching skills.
What types of training roles might companies require?
Depending on the size and structure of your company, you might need a range of training roles to support your sales team. Some of the most common roles include:
Instructional designer: Instructional designers are responsible for creating the content of your training materials. They work with subject matter experts to ensure that the material is accurate, engaging, and effective.
E-learning developer: E-learning developers are responsible for building online courses and other digital training materials. They use authoring tools to create interactive and engaging content.
Trainer: Trainers are responsible for delivering the training to your sales team. They may work with instructional designers to ensure that the content is delivered effectively.
What are some examples of training done well for the sales audience?
There are countless examples of companies that have invested in sales training and seen impressive results. Here are just a few:
Salesforce: Salesforce is a global leader in customer relationship management software, and they take sales training seriously. They offer a range of training programs, from online courses to in-person workshops, and have seen impressive results. In 2017, their sales team achieved a 16% increase in productivity after completing training.
HubSpot: HubSpot is a software company that provides inbound marketing and sales software. They offer a range of training programs for their sales team, including an intensive 10-week onboarding program. The program includes in-person training, online courses, and mentorship from senior sales leaders.
IBM: IBM is a multinational technology company that offers a range of products and services. They invest heavily in sales training, including a program called IBM Sales School. The program is a 7-week intensive training course that covers everything from product knowledge to sales techniques. Participants are required to complete a final project that demonstrates their understanding of the material.
What are the benefits of hiring a freelancer vs a full-time training contractor?
There are several benefits to hiring a freelancer for your sales training needs:
Cost-effective: Hiring a full-time training contractor can be expensive, especially if you don't have a constant need for their services. Freelancers can be hired on a project-by-project basis, which can be more cost-effective.
Flexibility: Freelancers offer more flexibility than full-time contractors. You can hire a freelancer for a specific project or timeframe, and they can work remotely or on-site.
Specialization: Freelancers often have a specific area of expertise, which can be beneficial if you need training that's specific to your industry or niche.
Overall, hiring a freelancer can be a great option if you need high-quality sales training that's tailored to your needs. With the right freelancer, you can create training that's engaging, effective, and delivers results.